SEARCH ENGINE OPTIMIZATION [SEO]
SEO stands for Search Engine Optimization. SEO techniques are an essential requirement to enhance the position of a website on Search Engine Result Page. Search queries are based on keywords and keywords drive search engines.
Just imagine someone who cannot recollect the name of your company, but is aware about the nature of your business. The first thing he / she would do is log onto a search engine and type in the keywords associated to your business or products. For those keywords, if your website is found on the search engine result page [SERP] then Bingo! you have a new customer, else you loose one as you were invisible on the internet.
Using SEO techniques one can enhance the position of his website on different search engines for specific keywords. Better visibility means better sales, and better sales means more profit.
There are various factors which determine your website position on search engines. There are various procedures & techniques that can be used to optimize a website and make it search engine friendly. SEO team at Amruts knows which technique is apt best for your website.
Some important SEO techniques that we support are -
- On-page SEO - All SEO related changes which are implemented on the web pages come under On-page SEO techniques.
- Optimizing Meta Description
- SEO friendly and clean URL
- Keyword Analysis
- Adding keywords in content
- Adding necessary < h1 > tags
- Internal Linking
- Optimizing images with necessary "alt" tag
- XML based sitemap
- Setup of Google Maps and Places
- Off-page SEO - All SEO related changes which are not implemented on the web pages and are done externally come under Off-page SEO techniques -
- Link Building
- Directory Submission
- Article Submission
- Social Media Marketing
- Forum participation
- Blogging
- Newsletter Services
Our team is following every development that happens under HTML 5. Search Engine Optimization techniques need to be modified accordingly and SEO team at Amruts is ready for it.