SOCIAL MEDIA

SOCIAL MEDIA LISTENING

What are people talking about our brand? Which features of our product attract maximum customers and what is it that needs to be changed about our product or services? On which aspects is our competitor doing better than us? These are common questions that flash across our mind and the answer to them is a detailed brand survey. If you are marketing your products and services through Social Media platforms then its essential that you also ask your agency to provide a Social Media Listening report.

Social Media Marketing [SMM] as everyone knows is the best option to promote a brand and also receive instant feedback. A positive feedback can help you gain more customers, but be careful as negative feedback also has diverse effects. But, its important to know all types of feedback as they help us improve. This activity guides you onto what further action you need to take on your existing campaign, what more needs to be added and where is the scope of improvement.

Social Media listening is an activity and a process on its own. At Amruts, we follow the below road-map -

• Analyze the product [ your website, your services]
• Identity websites, forums and blogs which discuss about the product, or similar products
• Identify Influencers - people who like/ dislike the product and promote is selflessly [positively / negatively]
• Identify Opinion Makers - people who have an opinion [good or bad] for every product they use
• Identify Listeners - people who listen, but dont have an opinion to make
• Identify and make a record of whats being talked about
• Identify and set 10 goals for betterment of the product

Above 7 steps is a road map for every Social Media Listening campaign. Note that before any SMM campaign its important to carry out a listening campaign, so that we know what aspects need immediate attention. Listening campaigns can be carried out at an interval of 60 days or if required before launch of a new product or after the launch of a new product.

At Amrut Software, we have a dedicated team to help you understand the ongoing perception towards your brand on social media platforms. Having knowledge and skill set to use various online tools, gives us an edge over others. Contact us for a demo social media listening report related to your brand.